West End Kids owns and operates the web site and is committed to protecting the privacy of its users. West End Kids does not collect personal information about individual users except: (a) when such personal information is provided to West End Kids on a voluntary basis; (b) to monitor traffic to the Web site; and (c) to determine the future direction of the Web site including any necessary technical upgrades. West End Kids uses your personal information to help it create and deliver content most relevant to you and to provide you with information about West End Kids and its products and services.
If you choose to provide information via the web site though site registration, forms or any other means, that information becomes the property of West End Kids. Personal information about users will not be sold or otherwise transferred to unaffiliated third parties without the user's approval, except West End Kids reserves the right to disclose personal information: (a) to its affiliates and subsidiaries, (b) to third- party service providers of West End Kids provided that such disclosure will be limited to information needed to deliver their service, and further provided that such third parties shall be prohibited from using the information for any other purpose; (c) to conform to the edicts of the law or comply with legal process served on West End Kids; (d) to protect and defend the rights or property of West End Kids; and, (e) to act in urgent circumstances to protect the personal safety of users of West End Kids, its web sites, or the public. In addition, West End Kids shall be entitled to disclose and transfer personal information as part of a sale of substantially all of its assets or business to a third party, provided that such third party agrees to protect the personal information with no less a degree of care as set out within this policy.
West End Kids reserves the right to conduct statistical analyses through the use of data collected through the web site on an anonymous and aggregated basis in order to measure interest in and use of the web site. West End Kids reserves the right to provide its analyses based on such anonymous and aggregated data to third parties.
West End Kids will not monitor, edit, or deliberately disclose private communications unless: (i) required to do so by law; (ii) you grant us permission; or (iii) in the good faith belief that such action is necessary to: (a) comply with the law; (b) comply with any legal process that is served on West End Kids; (c) protect and defend the rights or property of West End Kids; (d) or act in urgent circumstances to protect the personal safety of users of West End Kids, its web sites, or the public. However, you acknowledge that: (i) there are security and privacy limitations of the Internet which are beyond the control of West End Kids (ii) the security, integrity and privacy of any and all information and data exchanged between you and West End Kids through the web site cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party.